The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes.
Steve Sherman used his MS in communications arts and his MSLS as a librarian at the University of Alaska. His articles have appeared in Wilson Library Bulletin, RQ, Film Quarterly, and other professional journals. He is the New England correspondent for Publishers Weekly and the author of 24 books, including A Scott Nearing Reader: The Good Life in Bad Times (Scarecrow, 1989).