What are the hallmarks of a lasting institutional turnaround? It is too easy to mistake a single initiative-mounting a new marketing program, for example, or bringing in a million dollar donation-for a true turnaround. Successful turnarounds involve profound, often difficult, actions that affect the finances, academic offerings, and reputations of colleges and universities. They take institutions to new levels of performance and then present new challenges. MacTaggart examines the several stages that comprise institutional turnarounds and offers practical advice on setting and reaching higher levels of performance. MacTaggart also discusses the early indicators of a college or university's need for a turnaround. He and his colleagues outline financial trends and other indicators of distress, as well as benchmarks for the various stages in an effective turnaround strategy. Academic Turnarounds will help trustees, presidents, and faculty members diagnose whether or not they are in denial over the true condition of the institution they are charged with preserving.
Donors, state officials, accreditors, and others interested in the quality and vitality of American higher education will find direction in this book.
Terrence MacTaggart has served as chancellor of the University of Maine system and the Minnesota State University system. He participated in the turnaround of Webster University (Missouri), led the revitalization of the University of Wisconsin, Superior, and organized the turnaround strategies that led to increased public support and a stronger reputation for the University of Maine system.
Part 1 THE NATURAL HISTORY OF TURNAROUNDS Chapter 2 The Three Stages of College and University Revitalization Chapter 3 Critical Success Factors in Restoring Financial Health Chapter 4 Transforming Ugly Ducklings: Marketing and Branding the New American Colleges Chapter 5 Academic Revitalization: Fulfilling the Turnaround Promise Part 6 SPECIAL TOPICS Chapter 7 A Practical Guide to Financial Matters Chapter 8 Turnarounds in Public Higher Education Part 9 LESSONS FOR LEADERS Chapter 10 Institutions in Distress-What Is a New President to Do? Chapter 11 Advice to Trustees, Donors, and Accreditors