Audiovisual translation continues to be a dynamically developing genre, stimulated by interdisciplinary research and technological advances. This volume presents recent developments in the area. Renowned scholars in the field discuss aspects of captioning, revoicing and accessibility, as well as research methods such as eyetracking. The discussion occasionally departs from the confines of audiovisual translation proper, to tackle related areas such as translation for advertising purposes.
Lukasz Bogucki is Director of the Institute of English Studies and Head of the Department of Translation Studies at the University of Lodz (Poland). He has published extensively on audiovisual translation. He is on the editorial board of JoSTrans and co-edits the Peter Lang series Lodz Studies in Language. He has organised a range of international conferences, including the Duo Colloquium, Teaching Translation and Interpreting, and Intermedia. Mikolaj Deckert is assistant professor in the Department of Translation Studies at the University of Lodz (Poland). His research is in translation, language and cognition, media discourse, corpus linguistics as well as linguistic pragmatics. He is the author of the monograph Meaning in Subtitling: Toward a Contrastive Cognitive Semantic Model.
Contents: Lukasz Bogucki/Mikolaj Deckert: Introduction - Rebeca Cristina Lopez Gonzalez: Dubbing intertextuality in Dreamworks animated films - Ilaria Parini: Cultural and linguistic issues at play in the management of multilingual films in dubbing - Iwona Sikora: Taming the foreign in Polish dubbing of animated films - Janusz Wroblewski: Translating the unsaid and not translating the said - Aleksandra Beata Makowska: Challenging the stereotypes of male social roles in advertising. A case study in car adverts placed on Polish television - Gary Massey/Peter Jud: Teaching audiovisual translation with products and processes: subtitling as a case in point - Barbara Szymanska/Monika Zabrocka: Audio description as a verbal and audio technique of recapturing films - Anna Jankowska/Martyna Mentel/Agnieszka Szarkowska: Why big fish isn't a fat cat? Adapting voice-over and subtitles for audio description in foreign films - Anna Redzioch-Korkuz: Media accessibility and opera in Poland - Magdalena Kizeweter: Voices about Polish voices in foreign films: using an Internet forum as a source of information about the opinions of Polish viewers on dubbing as a mode of AVT - Agnieszka Szarkowska/Monika Laskowska: Poland - a voice-over country no more? A report on an online survey on subtitling preferences among Polish hearing and hearing-impaired viewers - Pawel Korpal: Eye-tracking in Translation and Interpreting Studies: the growing popularity and methodological problems.
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