Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content (2nd Revised edition)
By: Mark Levy (author)Paperback
1 - 2 weeks availability
When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck? For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems, and generate ideas for books, articles and blog posts. Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output, and will be temporarily shunted into the background. You'll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn't have created any other way. Levy shares six freewriting secrets designed to knock out your editor and let your genius run free.
He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower seven of which are new to this edition and stories of problems he and others have solved through freewriting. Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it's a great way to generate content for books, articles, and other thought leadership pieces.
Mark Levy is the founder of Levy Innovation, a marketing strategy firm. Levy works as a consultant to entrepreneurial companies where he dramatically increases fess through positioning, ideation, and book coaching. He also works as the CMA of Creative Realities LLC, an experiential branding and marketing firm that creates powerful and innovative environments and experiences. As a consultant, Mark Levy gives multiple speeches, talks, and webinars annually. In addition to writing articles for national newspapers, including the New York Times, and industry magazines, such as American Bookseller, Levy served as co-creator and magic consultant on the book Magic for Dummies, which is widely considered to be the most valuable primer on magic ever written. Levy is also the author of How to Persuade People Who Don't Want to Be Persuaded.
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- ID: 9781605095257
2nd Revised edition
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