Act Like it's Your Business: Branding and Marketing Strategies for Actors

Act Like it's Your Business: Branding and Marketing Strategies for Actors

By: Jonathan Flom (author)Paperback

1 - 2 weeks availability


In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.

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About Author

Jonathan Flom is an associate professor of theatre and the musical theatre program coordinator at Shenandoah Conservatory in Winchester, Virginia. Also a professional director, Flom is the author of Get the Callback: The Art of Auditioning for Musical Theatre (Scarecrow Press, 2009), which has become one of the foremost sources of audition technique across the country.

Product Details

  • publication date: 18/07/2013
  • ISBN13: 9780810891593
  • Format: Paperback
  • Number Of Pages: 264
  • ID: 9780810891593
  • weight: 404
  • ISBN10: 081089159X

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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