In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
Jonathan Flom is an associate professor of theatre and the musical theatre program coordinator at Shenandoah Conservatory in Winchester, Virginia. Also a professional director, Flom is the author of Get the Callback: The Art of Auditioning for Musical Theatre (Scarecrow Press, 2009), which has become one of the foremost sources of audition technique across the country.