Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

By: Norman Johnston (author)Hardback

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Description

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

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About Author

Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong

Contents

Foreword 1. A Few Words About Data;Jeffrey Cole 2. The World's Largest Focus Group; Laurent Burman 3. #Happy Customers; Nathan Summers 4. Exploring the Spectrum; Caspar Schlickum 5. Blurred Lines; Vikesh Shah and Jim Downing 6. Heavy Lifting; Jeffrey Roers 7. Light Touch; Curt Hecht 8. Through the Looking Glass; Brian Wong

Product Details

  • publication date: 29/09/2015
  • ISBN13: 9781137462923
  • Format: Hardback
  • Year: 2015
  • Number Of Pages: 237
  • ID: 9781137462923
  • weight: 515
  • ISBN10: 1137462922

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