Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong
Foreword 1. A Few Words About Data;Jeffrey Cole 2. The World's Largest Focus Group; Laurent Burman 3. #Happy Customers; Nathan Summers 4. Exploring the Spectrum; Caspar Schlickum 5. Blurred Lines; Vikesh Shah and Jim Downing 6. Heavy Lifting; Jeffrey Roers 7. Light Touch; Curt Hecht 8. Through the Looking Glass; Brian Wong