Adcult USA: The Triumph of Advertising in American Culture

Adcult USA: The Triumph of Advertising in American Culture

By: James Twitchell (author)Hardback

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-- Philadelphia Inquirer

About Author

James B. Twitchell is the author of many books, including Carnival Culture: The Trashing of Taste in America, and Lead Us Into Temptation: The Triumph of American Materialism, both published by Columbia.


Preface 1. Plop, Plop, Fizz, Fizz: American Culture Awash in a Sea of Advertising 2. We Build Excitement: The Delivery of Adcult 3. Strong Enough for a Man but Made for a Woman: The Work of Adcult 4. Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarcy 5. Takes a Licking, but Keeps on Ticking: The Future of AdcultSelective Bibliography Index

Product Details

  • ISBN13: 9780231103244
  • Format: Hardback
  • Number Of Pages: 296
  • ID: 9780231103244
  • ISBN10: 0231103247

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