Adland: A Global History of Advertising (2nd Revised edition)

Adland: A Global History of Advertising (2nd Revised edition)

By: Mark Tungate (author)Paperback

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Description

"Adland" is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, "Adland" offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

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About Author

Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.

Contents

Chapter - 00: Introduction;Chapter - 01: Pioneers of persuasion;Chapter - 02: From propaganda to soap;Chapter - 03: Madison Avenue aristocracy;Chapter - 04: Creative revolutionaries;Chapter - 05: The Chicago way;Chapter - 06: The Brit pack;Chapter - 07: Eighties extravagance;Chapter - 08: The French connection;Chapter - 09: European icons;Chapter - 10: Media spins off;Chapter - 11: Consolidation incorporated;Chapter - 12: Japanese giants;Chapter - 13: The alternatives;Chapter - 14: Dotcom boom and bust;Chapter - 15: Latin spirit;Chapter - 16: International outposts;Chapter - 17: Shooting stars;Chapter - 18: Controversy in Cannes;Chapter - 19: New frontiers;Chapter - 20: The agency of the future

Product Details

  • publication date: 03/07/2013
  • ISBN13: 9780749464318
  • Format: Paperback
  • Number Of Pages: 272
  • ID: 9780749464318
  • weight: 457
  • ISBN10: 0749464313
  • edition: 2nd Revised edition

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