This book presents the foundational knowledge essential for Sports Administrators. Administration of Intercollegiate Athletics brings together some of the most knowledgeable professionals in the field of athletics administration to create an essential resource for all those wishing to work in this field. This wide-ranging compilation is the most comprehensive textbook available to instructors of upper-level courses in sport management. The text offers practical considerations and applications for financial operations, budgeting, marketing, corporate sponsorship, safety and risk assessment, ticketing, licensing and alumni relations. In addition it offers detailed information on expectations in academics and status of standards for athletic eligibility and discussions of the importance of publicity and promotion, public relations and media production.
Erianne A. Weight is the director of the prestigious Center for Excellence in Intercollegiate Athletics and a member of the sport administration faculty at the University of North Carolina at Chapel Hill. Robert H. Zullo is the head of the sports management programme at Seton Hill University in Greensburg, Pennsylvania. He is a member of the North American Society of Sport Management (NASSM) and the National Association of Collegiate Marketing Administrators (NACMA).
Chapter 1. A Brief Historical Perspective; Chapter 2. Governing Bodies; Chapter 3. Leadership and Management; Chapter 5. Academics, Eligibility, and Life Skills; Chapter 7. Financial Operations; Chapter 9. Corporate Sponsorship; Chapter 10. Facility and Event Management; Chapter 11. Alumni Relations and Athletics Development Offices; Chapter 12. Support Services.
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- ID: 9781450468152
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