Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers'online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: * Create metrics* Run and set options for reports* Measure the effectiveness of marketing campaigns* Engage and retain customers* Track customers through the conversion funnel* Share reports and set up dashboards
SHANE CLOSSER is Vice President and Worldwide Head for the Customer Experience Management (CEM) Practice at Virtusa, a global IT services company. He manages more than 500 CEM specialists worldwide who develop advanced CEM solutions for Virtusa's media, financial services, insurance, and healthcare customers. He has managed more than 75 large programs across vertical markets, and his clients include Fortune 500 and Global 2000 organizations. He is a frequent speaker on CEM strategy, digital marketing, mobile, and content management. He is a certified Adobe trainer with more than 15 years of experience in enterprise content management. Connect with him on LinkedIn or via Twitter @srclosser.
Chapter 1 Introduction Chapter 2 Adobe Analytics Basics Chapter 3 Metrics Chapter 4 Reports Overview Chapter 5 Awareness Analytics Chapter 6 Acquisition Analytics Chapter 7 E ngagement Analytics Chapter 8 Persuasion Analytics Chapter 9 C onversion Analytics Chapter 10 Retention Analytics Chapter 11 Report Distribution Chapter 12 Advanced Concepts Index
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- ID: 9780321926944
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