Adobe Experience Manager Quick-Reference Guide: Web Content Management [Formerly CQ]

Adobe Experience Manager Quick-Reference Guide: Web Content Management [Formerly CQ]

By: Shane Closser (author)Paperback

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Description

To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels-web, mobile, email, video, and social media-to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to help you jump in and quickly start organizing and managing the delivery of your creative assets and other content. The Quick Reference Guide series focuses on enabling non-technical business users to perform the tasks they need to succeed in their job. This includes procedures for approving content, handy shortcuts, and helping to advise technical teams on the design of content infrastructure. You'll learn the quickest way to: * Organize, find, and share assets * Take control of metadata and tagging * Manage multilingual content * Take advantage of flexible workflows * Tap into social communities

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About Author

SHANE CLOSSER is Vice President and Worldwide Head for the Customer Experience Management (CEM) Practice at Virtusa, a global IT services company. He manages more than 500 CEM specialists worldwide who develop advanced CEM solutions for Virtusa's media, financial services, insurance, and healthcare customers. He has managed more than 75 large programs across vertical markets, and his clients include Fortune 500 and Global 2000 organizations. He is a frequent speaker on CEM strategy, digital marketing, mobile, and content management. He is a certified Adobe trainer with more than 15 years of experience in enterprise content management. Connect with him on LinkedIn or via Twitter @srclosser.

Contents

Chapter 1 Why Adobe Experience Manager (AEM)? Chapter 2 AEM Key Concepts Chapter 3 Managing Content Chapter 4 Digital Asset Management Chapter 5 Tagging and Metadata Chapter 6 Personalization Chapter 7 Multi-site Manager, Internationalization, and Content Reuse Chapter 8 Workflows Chapter 9 Mobile Chapter 10 Social Communities Chapter 11 Segmentation and Campaigns Chapter 12 Administration Basics Index

Product Details

  • publication date: 14/11/2013
  • ISBN13: 9780321967817
  • Format: Paperback
  • Number Of Pages: 240
  • ID: 9780321967817
  • weight: 329
  • ISBN10: 032196781X

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