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Advancing the Story: Journalism in a Multimedia World (3rd Revised edition)

Advancing the Story: Journalism in a Multimedia World (3rd Revised edition)

By: Debora R. Halpern Wenger (author), Deborah Potter (author)Paperback

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Undergraduate students of journalism

About Author

Debora Halpern Wenger, a 17-year broadcast news veteran, is associate professor and director of undergraduate journalism at the University of Mississippi. She is also a former associate professor at Virginia Commonwealth University. Prior to her academic appointment, she served as assistant news director at WFLA-TV in Tampa, Fla. She started her career as a reporter/anchor at KXJB in Fargo, N.D., moved on to producing at WBBH in Ft. Myers, Fla., and WMUR in Manchester, N.H., then became executive producer at WSOC in Charlotte, N.C. Wenger conducts multimedia training in newsrooms across the country and is co-author of the broadcast, online and mobile journalism curricula for the Society of Professional Journalists' Journalism Training Program. She has been invited to work as visiting faculty for the Poynter Institute. She is co-author of Advancing the Story: Journalism in a Multimedia World and has a BA from what is now known as Minnesota State University and an MA from University of North Carolina-Charlotte. Deborah Potter is a veteran journalist and educator who spent 16 years as a network correspondent for CBS News and CNN. She is executive director of NewsLab (, a non-profit resource for journalists that she founded in 1998. She also has hosted and reported for PBS programs and anchored radio news. Potter leads workshops for journalists on writing, multimedia, and ethics. She is a former faculty associate at the Poynter Institute and is the author of the "Handbook of Independent Journalism." She has a BA from the University of North Carolina at Chapel Hill and an MA from American University.


Chapter 1: The Multimedia Mind-Set Multimedia Basics Media on Demand Technology Changes Content The Best of Broadcast The Power of Text The Originality of Online More From Mobile Focus on the Future Taking It HomeChapter 2: Finding the Story Story Building Blocks Story Ideas Reporting Tools Sources Interviews Types of Interviews Interview Ground Rules Note Taking Getting It Right Taking It HomeChapter 3: Newsgathering: Broadcast Sound Video Lighting On-Camera Interviews Nonvisual Stories Natural Sound Stories Working Alone Teamwork Undercover Reporting Tools of the Trade Taking It HomeChapter 4: Newsgathering: Multimedia Thinking Across Platforms Online Audio Online Video Photos Links Graphics Searching Online Computer-Assisted Reporting Investigative Reporting Tools of the Trade Taking It HomeChapter 5: Writing The Story: Broadcast Finding the Focus Planning Your Story Story Structure Beginnings and Endings Watch Your Words Accuracy Revising Your Story Taking It HomeChapter 6: Writing The Story: Multimedia Understanding Audience Writing for the Web Converting Stories for the Web Search Engine Optimization Writing for Social Media Moving Into Mobile Taking It HomeChapter 7: Storytelling: Broadcast Broadcast Story Types Planning Choosing Sound Choosing Video Writing to Sound Writing to Video Editing Special Story Types Graphics Taking It HomeChapter 8: Storytelling: Multimedia Slide Shows Interactive Graphics Mobile Storytelling Beat Blogging Live Blogging The Multimedia Advantage Taking It HomeChapter 9: Producing: Broadcast The Journalist Producer Show Choreography Audience and Ratings Newscast Teases Social Media in the Newscast Newscasts of the Future Taking It HomeChapter 10: Producing: Multimedia Continuous Production Mode The Multimedia Producer Growing Web Audience User-Generated Content Planning the Multimedia Story Taking It HomeChapter 11: Delivering The News Voicing Stand-Ups Live Shots Debriefers Podcasting Taking It HomeChapter 12: Multimedia Ethics Thinking About Ethics Multimedia Issues Corrections Transparency and Bias Advertising and Public Relations Plagiarism and Copyright Digital Manipulation Blogging Social Media Comments Multimedia Solutions Diversity Taking It HomeChapter 13: Getting Ready For The Real World Multimedia Job Searches Job Applications Interviews The Journalism Business Taking It Home

Product Details

  • ISBN13: 9781483351001
  • Format: Paperback
  • Number Of Pages: 432
  • ID: 9781483351001
  • ISBN10: 1483351009
  • edition: 3rd Revised edition

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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