Advancing the Story: Journalism in a Multimedia World (3rd Revised edition)

Advancing the Story: Journalism in a Multimedia World (3rd Revised edition)

By: Debora R. Halpern Wenger (author), Deborah Potter (author)Paperback

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Undergraduate students of journalism

About Author

Debora Halpern Wenger, a veteran journalist and educator, is associate professor and director of undergraduate journalism at the University of Mississippi. She is also a former associate professor at Virginia Commonwealth University. Prior to her academic appointment, she served as assistant news director at WFLA-TV in Tampa, Fla. She started her career as a reporter/anchor at KXJB in Fargo, N.D., moved on to producing at WBBH in Ft. Myers, Fla., and WMUR in Manchester, N.H., then became executive producer at WSOC in Charlotte, N.C. Wenger conducts multimedia training in newsrooms across the country and is co-author of the broadcast, online and mobile journalism curricula for the Society of Professional Journalists' Journalism Training Program. She has been invited to work as visiting faculty for the Poynter Institute. She has a BA from what is now known as Minnesota State University and an MA from University of North Carolina-Charlotte. Deborah Potter is a veteran reporter and journalism trainer who spent 16 years as a network correspondent for CBS News and CNN. She founded NewsLab (, a non-profit resource for journalists, in 1998. Before joining CBS, Potter was a radio news anchor at KYW in Philadelphia and a local TV news producer in Washington, D.C. For more than a decade, she was a contributing correspondent to the PBS program "Religion & Ethics Newsweekly." Potter leads workshops for journalists in newsrooms across the United States and around the world on writing, social media, digital journalism and ethics. She has served as visiting faculty at the University of Montana and the University of Arkansas. Potter is a former faculty associate at the Poynter Institute and is the author of the "Handbook of Independent Journalism." She has a BA from the University of North Carolina at Chapel Hill and an MA from American University.


Chapter 1: The Multimedia Mind-Set Multimedia Basics Media on Demand Technology Changes Content The Best of Broadcast The Power of Text The Originality of Online More From Mobile Focus on the Future Taking It Home Chapter 2: Finding the Story Story Building Blocks Story Ideas Reporting Tools Sources Interviews Types of Interviews Interview Ground Rules Note Taking Getting It Right Taking It Home Chapter 3: Newsgathering: Broadcast Sound Video Lighting On-Camera Interviews Nonvisual Stories Natural Sound Stories Working Alone Teamwork Undercover Reporting Tools of the Trade Taking It Home Chapter 4: Newsgathering: Multimedia Thinking Across Platforms Online Audio Online Video Photos Links Graphics Searching Online Computer-Assisted Reporting Investigative Reporting Tools of the Trade Taking It Home Chapter 5: Writing The Story: Broadcast Finding the Focus Planning Your Story Story Structure Beginnings and Endings Watch Your Words Accuracy Revising Your Story Taking It Home Chapter 6: Writing The Story: Multimedia Understanding Audience Writing for the Web Converting Stories for the Web Search Engine Optimization Writing for Social Media Moving Into Mobile Taking It Home Chapter 7: Storytelling: Broadcast Broadcast Story Types Planning Choosing Sound Choosing Video Writing to Sound Writing to Video Editing Special Story Types Graphics Taking It Home Chapter 8: Storytelling: Multimedia Slide Shows Interactive Graphics Mobile Storytelling Beat Blogging Live Blogging The Multimedia Advantage Taking It Home Chapter 9: Producing: Broadcast The Journalist Producer Show Choreography Audience and Ratings Newscast Teases Social Media in the Newscast Newscasts of the Future Taking It Home Chapter 10: Producing: Multimedia Continuous Production Mode The Multimedia Producer Growing Web Audience User-Generated Content Planning the Multimedia Story Taking It Home Chapter 11: Delivering The News Voicing Stand-Ups Live Shots Debriefers Podcasting Taking It Home Chapter 12: Multimedia Ethics Thinking About Ethics Multimedia Issues Corrections Transparency and Bias Advertising and Public Relations Plagiarism and Copyright Digital Manipulation Blogging Social Media Comments Multimedia Solutions Diversity Taking It Home Chapter 13: Getting Ready For The Real World Multimedia Job Searches Job Applications Interviews The Journalism Business Taking It Home

Product Details

  • ISBN13: 9781483351001
  • Format: Paperback
  • Number Of Pages: 432
  • ID: 9781483351001
  • weight: 660
  • ISBN10: 1483351009
  • edition: 3rd Revised edition

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