Advertising is Dead: Long Live Advertising!

Advertising is Dead: Long Live Advertising!

By: Tom Himpe (author)Paperback

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Description

As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.

About Author

Tom Himpe is a freelance creative media strategist. He is the author of Advertising is Dead. Long Live Advertising! also published by Thames & Hudson.

Contents

Foreword * Introduction * 1: Choosing Media - The four drivers of alternative advertising: Proximity * Exclusivity * Invisbility * Unpredictability * 2. Finding Ideas - Eight techniques of alternative advertising: Intrusion * Stunt * Infiltration * Installation * Interaction Sensation * Illusion * Transformation * 3. Getting into Action - Building Campaigns: Elite campaigns * Micro Campaigns * Curtain Campaigns * Mystery Campaigns * Twenty kick-off questions to free your find * List of Campaigns

Product Details

  • ISBN13: 9780500286876
  • Format: Paperback
  • Number Of Pages: 224
  • ID: 9780500286876
  • weight: 1250
  • ISBN10: 0500286876

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