Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

By: Keiko Tanaka (author)Paperback

More than 4 weeks availability

Description

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.

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Product Details

  • publication date: 21/01/1999
  • ISBN13: 9780415198356
  • Format: Paperback
  • Number Of Pages: 168
  • ID: 9780415198356
  • weight: 249
  • ISBN10: 0415198356

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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