Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

By
Keiko Tanaka (Author)  

Paperback

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Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.
  • Contributor: Keiko Tanaka
  • Imprint: Routledge
  • ISBN13: 9780415198356
  • Number of Pages: 168
  • Packaged Dimensions: 138x216mm
  • Packaged Weight: 249
  • Format: Paperback
  • Publisher: Taylor & Francis Ltd
  • Release Date: 1999-01-21
  • Binding: Paperback / softback
  • Biography: Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.

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