Advertising Law: Marketing Law and Commercial Freedom of Expression

Advertising Law: Marketing Law and Commercial Freedom of Expression

By: Caroline Heide-Jorgensen (author)Paperback

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Description

This right to make commercial communications, including advertising, is fundamental to the conduct of business and to competition, and it is also important for consumers. The regulation of advertising is therefore of great importance, both economically and legally. The right to advertise is part of the right to carry on a business thus it is one of our most fundamental legal rights.

Contents

Chapter 1. Advertising Law and commercial freedom of expression. The subject | Chapter 2. The General Principles of Advertising Law | Chapter 3. Commercial freedom of expression | Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression - General principles | Chapter 5. Misleading advertising - Commercial freedom of expression and Consumers | Chapter 6. Comparative, unfair and disparaging advertising - Commercial freedom of expression and competitors | Chapter 7. Commercial freedom of expression and the public Interest | Chapter 8. Cross-border aspects - the internet and the free movement of advertising | Chapter 9. Should commercial expression be covered by protection of freedom of expression?

Product Details

  • ISBN13: 9788757423013
  • Format: Paperback
  • Number Of Pages: 541
  • ID: 9788757423013
  • ISBN10: 8757423016

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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