Advertising Law: Marketing Law and Commercial Freedom of Expression

Advertising Law: Marketing Law and Commercial Freedom of Expression

By: Caroline Heide-Jorgensen (author)Paperback

1 - 2 weeks availability

Description

This right to make commercial communications, including advertising, is fundamental to the conduct of business and to competition, and it is also important for consumers. The regulation of advertising is therefore of great importance, both economically and legally. The right to advertise is part of the right to carry on a business thus it is one of our most fundamental legal rights.

Create a review

Contents

Chapter 1. Advertising Law and commercial freedom of expression. The subject Chapter 2. The General Principles of Advertising Law Chapter 3. Commercial freedom of expression Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression - General principles Chapter 5. Misleading advertising - Commercial freedom of expression and Consumers Chapter 6. Comparative, unfair and disparaging advertising - Commercial freedom of expression and competitors Chapter 7. Commercial freedom of expression and the public Interest Chapter 8. Cross-border aspects - the internet and the free movement of advertising Chapter 9. Should commercial expression be covered by protection of freedom of expression?

Product Details

  • publication date: 07/03/2013
  • ISBN13: 9788757423013
  • Format: Paperback
  • Number Of Pages: 541
  • ID: 9788757423013
  • weight: 1338
  • ISBN10: 8757423016

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close