Advertising Myths: The Strange Half-Lives of Images and Commodities

Advertising Myths: The Strange Half-Lives of Images and Commodities

By: Anne M. Cronin (author)Paperback

More than 4 weeks availability


Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

Create a review

About Author

Anne Cronin is a lecturer in the Sociology department, and at the Institute for Cultural Research, at Lancaster University. She has also published Advertising and Consumer Citizenship: Gender, Images and Rights (Routledge, 2000).


List of plates Acknowledgements List of abbreviations Introduction 1. Images, commodities and compulsions: consumption controversies of the nineteenth century 2. Advertising as site of contestation: criticisms, controversy and regulation 3. Advertising agencies: commercial reproduction and the management of belief 4. Animating images: advertisements, texts, commodities 5. Advertising reconsidered Notes Bibliography Index

Product Details

  • publication date: 30/10/2003
  • ISBN13: 9780415281744
  • Format: Paperback
  • Number Of Pages: 168
  • ID: 9780415281744
  • weight: 249
  • ISBN10: 0415281741

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly