Advertising: New Techniques for Visual Seduction

Advertising: New Techniques for Visual Seduction

By: Uwe Stoklossa (author), Thomas Rempen (author)Paperback

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Description

New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will arm designers with a myriad of clearly explained techniques for visual seduction, and will appeal to advertising agencies, art directors and all brand professionals.

About Author

Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer. Professor Thomas Rempen teaches at the University of Essen.

Contents

1. Figure and Ground * 2. Two and Three Dimensions * 3. Foreground and Background * 4. Big and Small * 5. Compositions * 6. Setting Up a Scene * 7. Seeing in Context * 8. Outlines * 9. Words and Pictures * 10. On the Spot * 11. From Eyes to Brain * 12. Index

Product Details

  • ISBN13: 9780500289099
  • Format: Paperback
  • Number Of Pages: 272
  • ID: 9780500289099
  • weight: 1510
  • ISBN10: 0500289093

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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