Africa Continent of Economic Opportunity
By: David S. Fick (author)Paperback
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Fick's first book examined microeconomics and entrepreneurship in Africa. "Africa: Continent of Economic Opportunities" is based on correspondence with people in Africa and around the world who are interested in the sustainable development of Africa. The book showcases the business opportunities that can be found in Africa, and also the problems people encounter in realizing them. Most books deal with macroeconomics when actually it is the small and medium-sized enterprises of the world that create the majority of jobs. By presenting interesting case studies of individual small, medium and large enterprises and community projects creating jobs in Africa, this book is a guide to the way business should be conducted in Africa.
David Fick, author of the bestseller, Entrepreneurship in Africa: A Study of Successes, is a retired American businessman who graduated from the Wharton School at the University of Pennsylvania in Philadelphia in 1961. His career took him traveling to 36 countries on six continents and sparked a passionate interest in the opportunities for entrepreneurs in Africa.
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- ID: 9781919855592
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