Agency: Starting a Creative Firm in the Age of Digital Marketing

Agency: Starting a Creative Firm in the Age of Digital Marketing

By: Shirley W. Vinall (author), Rick Webb (author)Hardback

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This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

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About Author

Rick Webb currently serves as a venture partner at Quotidian Ventures, Head of People Operations at marketing software startup Percolate, and as the Founder and CEO of Secret Clubhouse. In 2001, Webb co-founded The Barbarian Group, an award-winning digital ad agency. He served as its COO for the first ten years of the company's existence. Webb is a writer and an avid blogger on technology, advertising, economics, politics, and the government.


Introduction PART I: CULTURE AND VISION 1. Why am I Doing This? 2. The Vision 3. The Value Proposition of Culture 4. Culture and Vision 5. Communication PART II: THE WORK 6. What is Good? 7. Ideas 8. Process 9. Working for Other Agencies 10. Pro Bono Work PART III: NEW BUSINESS 11. The Basics 12. The Emotional 13. The Pitch 14. The Rational PART IV: THE PEOPLE 15. On Partners and Partnership 16. The Team 17. Employee Retention 18. Employee Departures PART V: MONEY 19. Bootstrapping 20. 'I want to get rich' 21. On Growth 22. Banks and Funding PART VI: OPERATIONS 23. Starting up 24. How Much to Charge? 25. SOWs, MSAs, and In-Pros 26. Tracking Time 27. Billing, Collections & Cash Flow 28. Working with Vendors 29. Employee Expenses PART VII: WHAT'S NEXT? 30. Expanding Beyond Your Core 31. How Much is My Company worth? 32. Creating a Product in Your Service Firm 33. Working for Startups 34. Case Studies of Startups within an Agency 35. Getting Acquired 36. The Fear

Product Details

  • publication date: 20/01/2015
  • ISBN13: 9781137279866
  • Format: Hardback
  • Number Of Pages: 350
  • ID: 9781137279866
  • weight: 670
  • ISBN10: 1137279869

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