This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Rick Webb currently serves as a venture partner at Quotidian Ventures, Head of People Operations at marketing software startup Percolate, and as the Founder and CEO of Secret Clubhouse. In 2001, Webb co-founded The Barbarian Group, an award-winning digital ad agency. He served as its COO for the first ten years of the company's existence. Webb is a writer and an avid blogger on technology, advertising, economics, politics, and the government.
Introduction PART I: CULTURE AND VISION 1. Why am I Doing This? 2. The Vision 3. The Value Proposition of Culture 4. Culture and Vision 5. Communication PART II: THE WORK 6. What is Good? 7. Ideas 8. Process 9. Working for Other Agencies 10. Pro Bono Work PART III: NEW BUSINESS 11. The Basics 12. The Emotional 13. The Pitch 14. The Rational PART IV: THE PEOPLE 15. On Partners and Partnership 16. The Team 17. Employee Retention 18. Employee Departures PART V: MONEY 19. Bootstrapping 20. 'I want to get rich' 21. On Growth 22. Banks and Funding PART VI: OPERATIONS 23. Starting up 24. How Much to Charge? 25. SOWs, MSAs, and In-Pros 26. Tracking Time 27. Billing, Collections & Cash Flow 28. Working with Vendors 29. Employee Expenses PART VII: WHAT'S NEXT? 30. Expanding Beyond Your Core 31. How Much is My Company worth? 32. Creating a Product in Your Service Firm 33. Working for Startups 34. Case Studies of Startups within an Agency 35. Getting Acquired 36. The Fear