Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia (2nd Revised edition)

Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia (2nd Revised edition)

By: Al Tompkins (author)Paperback

1 - 2 weeks availability


'An indispensable guide to our craft -- from an indispensable guy in our craft' - Brian Williams, Anchor and Managing Editor, NBC News Al Tompkins reminds students about a disarmingly simple truth about broadcast journalism: people remember what they feel. If you aim for the heart with the copy you write and the sound and video you capture, you will never fail to grab your viewers and compel them to keep watching. With humor, honesty and directness, Tompkins bottles his years of experience and insight in a new second edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use. Aim for the Heart is as close as you can get to having Tompkins's training sessions at the ready, from which students: / learn to listen when interviewing; / write an inviting lead; / get a memorable soundbite; / see how to light, crop, frame and edit compelling video; / learn the art of being a one man band, and / translate their broadcast story into an interactive online story.

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About Author

Al Tompkins is one of America's best-known and most-requested journalism trainers. Tompkins has taught professional journalists at conferences, conventions, seminars and newsrooms in 46 states and five countries. Tompkins is the Broadcast and Online Group Leader for The Poynter Institute and has been awarded most of broadcast journalism's top honors, including The National Emmy, The Peabody, two Robert F. Kennedy Awards, and The American Bar Association's Silver Gavel for legal reporting.


1. Aim for the Heart 2. The Shape of the Story 3. Find Memorable Characters 4. Write Inviting Leads 5. Verbs and Adjectives 6. The Art of the Interview 7. Why Pictures are So Powerful 8. The Vital Role of Lighting 9. Video and Visual Techniques 10. Caution, This May Get Graphic: Thinking Visually 11. The Sound of the Story 12. Working as a Backpack, VJ and One-Man Band Journalist 13. Tell the Story Online 14. Ethics and Broadcast Journalists: Seek Truth and Report as Fully as Possible 15. Ethics and Broadcast Journalists: Act Independently 16. Ethics and Broadcast Journalists: Minimize Harm 17. Let's Get Critical 18. The Power of Enterprise Reporting 19. Surviving and Thriving in Today's Newsroom

Product Details

  • publication date: 12/04/2011
  • ISBN13: 9781608716746
  • Format: Paperback
  • Number Of Pages: 360
  • ID: 9781608716746
  • weight: 340
  • ISBN10: 1608716740
  • edition: 2nd Revised edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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