Airlines: Managing to Make Money

Airlines: Managing to Make Money

By: Stephen Holloway (author)Hardback

More than 4 weeks availability

Description

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a a /linking texta , using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

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About Author

Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.

Contents

Contents: Strategic service management: what is meant by a "strategica (TM)?; Competitive advantage; Competitive scope and the service concept; Designing the service-price offer; Service attributes; Managing communications; Managing service delivery; Managing relationships; Managing performance; Change, creativity and innovation; References; Index.

Product Details

  • publication date: 28/10/2001
  • ISBN13: 9780754615583
  • Format: Hardback
  • Number Of Pages: 452
  • ID: 9780754615583
  • weight: 811
  • ISBN10: 0754615588

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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