All the Way with LBJ mines an extraordinarily rich but underutilized source - the full range of LBJ tapes - to analyze the 1964 presidential campaign and the political culture of the mid-1960s. The president achieved a smashing victory over a divided Republican Party, which initially considered Henry Cabot Lodge II, then US ambassador to South Vietnam, before nominating Barry Goldwater, who used many of the themes that later worked for Republicans - a Southern strategy, portraying the Democrats as soft on defence, raising issues such as crime and personal ethics. Johnson countered with what he called a 'frontlash' strategy, appealing to moderate and liberal GOP suburbanites, but he failed to create a new, permanent Democratic majority for the post-civil rights era. The work's themes - the impact of race on the political process, the question of politicians' personal and political ethics, and the tensions between politics and public policy - continue to resonate.
Robert David Johnson earned his B.A. and Ph.D. from Harvard. He held a Fulbright Distinguished Chair in the Humanities, Tel Aviv University, for the 2007-2008 academic year. His most recent publications include Congress and the Cold War (2005); Ernest Gruening and the American Dissenting Tradition (1998); and The Peace Progressives and American Foreign Relations (1995). He is also co-author of Until Proven Innocent: Political Correctness and the Shameful Injustices of the Duke Lacrosse Rape Case (2007); and co-editor of volumes 2, 3, 4, and 5 of The Presidential Recordings: Lyndon Johnson (2005 and 2007).
1. Establishing an image; 2. The rise and fall of Henry Cabot Lodge; 3. The politics of backlash; 4. The Atlantic City convention; 5. The politics of frontlash; 6. Beyond 1936.
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