While formal training and communication are a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. ARGs are transmedia experiences designed to generate engagement and immersive learning beyond what is achieved in formal and conventional training and communication approaches. Alternate Reality Games: Gamification for Performance leads you through the fundamentals of ARGs. It includes a discussion of what is and is not an ARG, citing examples and identifying business challenges that can be addressed through ARGs. It presents case studies that illustrate the variety of forms that ARGs take and the issues to which they can be applied, such as improving performance and critical communication situations. It also gives guidelines for creating your own ARGs, reviewing the process and technological tools and considerations relevant to their creation.
Presenting a thorough examination of the beneficial roles ARGs can play in the business environment as well as methods for creating effective ARGs, Alternate Reality Games: Gamification for Performance is an ideal reference for those approaching or considering ARGs for the first time as well as the training professional or professional game designer. It presents a comprehensive overview of the advantages of applying ARGs to the workplace as well as methods for designing and using them.
Charles Palmer, Harrisburg University of Science and Technology, Pennsylvania, USA Andy Petroski, Harrisburg University of Science and Technology, Pennsylvania, USA
Why Am I Negotiating with Aliens during Sales Training? The ARG Journey ARG Examples An ARG or Not an ARG The Learning Connection The Business Applications Endnotes New Employees Should Be Finding the CEO ARG 1: Immersion into New Programs ARG 2: Teamwork and Collaborative Narrative ARG 3: Optimize Training Time ARG 4: Increased Skills Fueling Innovation and Other Organizational Benefits Full Participation Multiple Rabbit Holes The Buddy System Bait-and-Switch Endnotes Keeping Up with the Joneses Other ARGs to Explore Endnotes All the World Is a Stage Building an ARG Initiation Preproduction Production Postproduction Go-Live Debrief Endnotes Storytime Player Types Story Structure Creating Your ARG Story Endnotes 10 Participation Points for Gryffindor Avoid Technology Distractions Make a Plan Evaluate Player Activities Identify Technologies Based on Participation Creating Specific Interactions Endnotes Dinosaur or Perfect Bird Perch Mobile and Wearable Devices Head-Mounted Devices Gamification Blended Games ARG Technology Conclusion Endnotes The Search for One-Eyed Willy The Book Website The Book Resources
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- ID: 9781498722384
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