In November of 1998 The Journal of the American Medical Association devoted an entire issue to alternative medicine for the first time in its publishing history. According to survey results reported in the journal, 83 million Americans used some form of alternative medicine to preserve and maintain their health in 1997, a sharp increase from the 61 million who turned to alternative forms of care in 1990. Michael S. Goldstein's Alternative Health Care is the first comprehensive account of the growing presence of alternative medicine in American society. Beginning with the basic premises of alternative medicine, Goldstein's book examines the clinical, economic, and political realities of the broad range of alternative care options and practices in the United States and explains why alternative medicine has become a viable choice for so many people who are ill or who seek to remain healthy. Bringing history, policy, practice, personal experience, and in-depth sociological analysis together into one comprehensive volume, Goldstein -- one of the first recipients of funding from the National Institute of Health for research on alternative medicine -- also studies the complexities of the relationship between spirituality and alternative medicine and the changing role of alternative medicine in the larger context of American health care. Probing such issues as the corporatization of medicine, the role of alternative medicine in health care, and the dynamic relationship between conventional and alternative treatments, Goldstein's Alternative Health Care is more than the long-awaited introduction to the many forms of alternative medicine. It is also the measure of the implications of such care for practitioners, businesses, policymakers, and patients alike. Alternative Health Care is the definitive guide for the millions of Americans interested in alternative medicine and treatment, American health care, the sociology of medicine, and American social issues.
Michael S. Goldstein is author of The Health Movement: Promoting Fitness in America and editor of 50 Simple Things You Can Do to Save Your Life. He serves as Professor of Public Health and Sociology at UCLA.
CONTENTS The Emergence of Alternative Medicine Victims of Medicine Mind and Body Health and Community Preventing versus Curing Crisis and Change in the Health Care System The Synergy of Complaint: Birth of a Grievance The Core of Alternative Medicine: Age Old Wisdom Made New Holism The Interpenetration of Mind, Body, and Spirit Health as a Positive State on a Continuum with Illness Life Suffused by the Flow of Energy Vitalism The Healing Process The Core of Alternative Medicine Medicine and the Spirit Spirituality in America Science and Spirit Conventional Medicine's Response Turning Religion into Medicine Turning Medicine into Religion Spirituality's Impact on the Future of Alternative Medicine Is There Really an Alternative Medicine? Alternative Medicine as a Professional Entity Gaining Legal Acceptance Recognition by Conventional Medicine The Mass Media and the Public Alternative Medicine as an Identity Freedom and Health The Politics of Alternative Medicine: Personal and Practical The Personal as Political Taking Responsibility: Community Empowerment and Coalitions Counterculture Politics Practical Politics Certification and Credentialing Licensure and Power Evaluating Alternative Approaches Federal Legislation The Office of Alternative Medicine (OAM) Alternative Medicine, Mainstream Markets Alternative Medicine as Small Business Alternative Medicine as Big Business The Convergence into Mainstream Health Care Alternative Medicine as Corporate Medicine From Care to Commodity The Future of Alternative Medicine Assimilation and Cooptation: An Identity Movement