Big Brands: Amazon (Big Brands)
By: Adam Sutherl (author)Paperback
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Find out how Amazon grew from an innovative way to sell books into a giant of the technology industry in such a short space of time. It looks at the brightest business minds behind Amazon's meteoric rise, the technological innovation driven by Amazon, from the Kindle to the Fire Phone and what the future might hold for Amazon from drone delivery to space travel! From the battle for eBooks to the company's marketing strategies, this is a fascinating look at Amazon and at the eCommerce industry as a whole. Ideal as a leisure read to accompany Business Studies GCSE or A Level, or for cross-curricular biography and literacy work at KS2.
Adam Sutherland is an award-winning journalist and non-fiction writer with over 20 years' experience in the industry. He has written for publications including The Observer, Wired and Esquire magazines, and has won the PPA Specialist Writer of the Year Award for his coverage of sport, and a BSME award for Young Writer of the Year. He started his writing career covering bands and music for style magazines The Face, i-D and Arena, but more recently has expanded to cover film, new media and business. He has written a series of business titles for young adults on companies such as Nike, Google and Facebook, and biographies of rapper Jay-Z and Apple founder Steve Jobs.
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- ID: 9780750292634
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