American Advertising in Poland: A Study of Cultural Interactions Since 1990

American Advertising in Poland: A Study of Cultural Interactions Since 1990

By: Jeffrey K. Johnson (author)Paperback

1 - 2 weeks availability

Description

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

Create a review

About Author

Jeffrey K. Johnson is an American studies instructor at Michigan State University and has published articles on popular culture. He received the Somers Award for Excellence in Teaching and also served as a Peace Corps volunteer in Turkmenistan.

Product Details

  • publication date: 15/02/2009
  • ISBN13: 9780786437979
  • Format: Paperback
  • Number Of Pages: 193
  • ID: 9780786437979
  • weight: 295
  • ISBN10: 0786437979

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close