American Folklore and the Mass Media (Folklore Today)

American Folklore and the Mass Media (Folklore Today)

By: Linda Degh (author)Paperback

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"This book shows how folklore-magic, miracles, and tales of enchanted princesses and genial giants-is still alive and well in the modern mass media...contains a wealth of facts and observations with which to conjure." -Journal of Communication "Degh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media...Highly recommended..." -Choice "Spanning folk cultural developments as old as feudalism and as new as today's TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs-rather than being absorbed by-the most dramatic technological innovations and social realignments." -Carl Lindahl "...all six essays are meaty and informative contributions to vital folkloric issues..." -Contemporary Legend

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INTRODUCTION The Varient and the Folklorization Process in the Basic Forms of Narration: Marchen and Legend Magic for Sale: Marchen and Legend in TV Advertising Magic as a Mail-Order Commodity Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community Letters to the Dead Appendix: Sample Texts of In-Memoriam Advertisments Notes Bibliography Index

Product Details

  • publication date: 01/02/1994
  • ISBN13: 9780253208446
  • Format: Paperback
  • Number Of Pages: 216
  • ID: 9780253208446
  • weight: 324
  • ISBN10: 0253208440

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