About the Author
Constance Best is co-founder and Managing Director of the Pacific Forest Trust. Best is a recognized leader in advancing strategies that harness the power of commerce to accomplish conservation objectives. Best is the principal author of America's Private Forests: Status and Stewardship and Capital Markets and Sustainable Forestry: Opportunities for Investment. Prior to creating the Pacific Forest Trust, Best founded and managed the company that created America's first all-natural soda and in the process revolutionized the soft drink business. Best was the Pacific Forest Trust's founding chair and has served on the boards of the American Forest Foundation, Ecotrust, the Land Trust Alliance, Anderson Valley Land Trust and Investors' Circle. Laurie Wayburn is co-founder and President of the Pacific Forest Trust. Wayburn has over 20 years experience in conservation-based sustainable development both nationally and internationally. She serves on several boards to further conservation and stewardship including the Land Trust Alliance and the Sustainable Forestry Board. A frequent speaker and writer on the values of sustaining our nation's forests, she is co-author of America's Private Forests. Wayburn has also sought to further private forests through involvement with the Seventh American Forest Congress, University of California Center for Forestry, Oregon Board of Forestry Incentives Group and Society of American Forests Certification Task Force. John C. Gordon is Pinchot Professor of Forestry and Environmental Studies, School of Forestry and Environmental Studies, Yale University.