An Insider's Guide to Managing Sports Events

An Insider's Guide to Managing Sports Events

By: Jerry Solomon (author)Paperback

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£30.99 With FREE Saver Delivery


This work uses examples from real-life events of all types and sizes to simplify the event planning process. Author Jerry Solomon draws on his 20 years of experience in sport marketing and event production to provide strategies and tactics that can be used to make your event a success. This practical handbook is a step-by-step guide through the event planning and implementation process, starting with the earliest stages of event design and concluding with the post-event follow-up. It explains in detail how to develop a budget, secure athletes and sponsors, sell tickets and negotiate a television contract. The in-depth explanations should help improve the profitability of your event. The text uses hands-on learning methods. It includes checklists to reinforce the steps learned during each stage of planning and sample contracts and timelines that can be tailored for any sporting or entertainment event. These features result in cost, time and energy savings.

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About Author

Jerry Solomon is president and CEO of StarGames, a sport and entertainment company located outside of Boston, Massachusetts. He is an adjunct professor of sport management at the University of New Hampshire and is the former president of ProServ, Inc.Mr. Solomon has 20 years of experience in creating, planning, and managing sporting events, including events on the ATP tennis tour, LPGA golf tour, and AVP beach volleyball tour. He has also developed popular properties in swimming, figure skating, and golf. His clients have included tennis stars Ivan Lendl and Michael Chang, swimmer Janet Evans, gymnast Shannon Miller, volleyball icon Karch Kiraly, and figure skater Nancy Kerrigan. He was named among the 100 Most Influential People in Sports by "The Sporting News" in 1994 and among the 25 Most Powerful People in Figure Skating by "Figure Skating Magazine" in 1997. Mr. Solomon lives in Lynnfield, Massachusetts, and enjoys spending time with his family, going to movies, and playing golf.


Introduction - events and timeline; creating an event; developing the budget; location, location, location; finding your sponsor; getting in touch with your customer; working with your participants; your television options; time to play.

Product Details

  • publication date: 31/12/2001
  • ISBN13: 9780736031080
  • Format: Paperback
  • Number Of Pages: 232
  • ID: 9780736031080
  • weight: 658
  • ISBN10: 0736031081

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