An Introduction to Service Design: Designing the Invisible

An Introduction to Service Design: Designing the Invisible

By: Lara Penin (author)Paperback

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A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it. Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering. Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.

About Author

Lara Penin is Associate Professor of Transdisciplinary Design and Director of the Transdisciplinary Design Graduate Program at Parsons School of Design, New York, USA.


Preface Introduction Part 1: INTRODUCTION TO SERVICES Chapter 1: Defining Services Chapter 2: The Service Economy Chapter 3: Digital Services Chapter 4: Services for Public Interest Chapter 5: The Politics of Service Design Chapter 6: Designing for Services Part 2: THE SERVICE DESIGN PROCESS Chapter 7: Getting Started in the Service Design Process Chapter 8. Research and Analysis Chapter 9. Generating Service Design Concepts Chapter 10. Prototyping, Testing, Iterating Chapter 11. Implementing and Evaluating Services Chapter 12. Service Design Core Capabilities Glossary Bibliography Index

Product Details

  • ISBN13: 9781472572585
  • Format: Paperback
  • Number Of Pages: 344
  • ID: 9781472572585
  • ISBN10: 1472572580

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