An Introduction to Visual Research Methods in Tourism is the first book to present, discuss and promote the use of a range of visual methods in tourism studies. It introduces methods ranging from the collection of secondary visual materials for the purposes of analysis (such as postcards, tourism brochures, and websites) and the creation of visuals in the context of primary research (such as photography, video and drawings), to the production of data through photo-elicitation techniques. The book promotes thoroughly underpinned interdisciplinary visual tourism research and includes an exploration of many key philosophical, methodological and inter-disciplinary approaches. Comprised of five parts: introduction; paradigms, academic disciplines and theory; methods; analysis and representation; and conclusion. This volume informs and inspires its readers through a reliance on theory, examples from tourism studies conducted in various geographical locations and through key pedagogical features such as annotated further readings, practical tips boxes and concise chapter summaries.
This book will be of interest to experienced visual tourism researchers, scholars wishing to incorporate visual methods in their studies of tourism for the very first time, as well as students on undergraduate, postgraduate or doctoral programmes who are contemplating the incorporation of visual methods in their studies of tourism.
Tijana Rakic holds a Ph.D. from Edinburgh Napier University, UK, where she is currently a Lecturer in Tourism and Events and Deputy Postgraduate Tourism Programmes Leader. Donna Chambers holds a Ph.D. Tourism from Brunel University and currently lectures in tourism and is Programme Director for the MSc International Events Management at the University of Surrey, UK.
Part 1: Introduction Chapter 1. Introducing Visual Methods to Tourism Studies Tijana Rakic and Donna Chambers Part 2: Paradigms, Academic Disciplines, and Theory Chapter 2. Philosophies of the Visual (Method) in Tourism Research Tijana Rakic Chapter 3. The (in)discipline of Visual Tourism Research Donna Chambers Part 3: Methods Chapter 4. Collecting Visual Materials from Secondary Sources Salla Jokela and Pauliina Raento Chapter 5. Eliciting Embodied Knowledge and Response: Respondent-led Photography and Visual Autoethnography Caroline Scarles Chapter 6 Photo-elicitation and the Construction of Tourist Experiences: Photographs as Mediators in Interviews Erika Andersson Cederholm Chapter 7. Video Diary Methodology and Tourist Experience Research Naomi Pockok, Alison McIntosh and Anne Zahra Chapter 8. The Drawing Methodology in Tourism Research William Canon Hunter Part 4: Analysis and Representation Chapter 9. Readings of Tourist Photographs Michael Haldrup and Jonas Larsen Chapter 10. Beyond Content: Thematic-discourse-centred Qualitative Methods for Analysing Visual Data Joy Sather-Wagstaff Chapter 11. Representing Visual Data in Tourism Studies Publications Richard Tresidder Part 5: Conclusion Chapter 12. The Future of Visual Research Methods in Tourism Studies Donna Chambers and Tijana Rakic