An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the Genres

An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the Genres

By: Robert B. Musburger (author)Paperback

1 - 2 weeks availability

Description

"Wonderfully practical...just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Create a review

About Author

Robert B. Musburger, Ph.D. is Professor Emeritus and former Director of the School of Communication, University of Houston. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer and has received numerous awards for his video work and teaching. His published writing includes "Electronic News Gathering: A Guide to ENG" (Focal), "Single-camera Video Production, Fifth Edition"(Focal), and, with Gorham Kindem, "Introduction to Media Production: From Analog to Digital, Fourth Edition" (Focal).

Contents

Table of Contents Preface 1. Loading the App/Sharpening the pencil History of Scripts Script Variations Media differences Basic writing skills The Law and Censorship Distribution * 2. Production for the writer (much of this will be folded into Sound individual chapters) Picture Editing The Crew-where do writers fit Above line Below line 3. Spots What Makes a Spot Public Service Announcements Promotional Announcements Commercials Banners Selling techniques Changing their spots 4. News Differences between media Print Radio TV Internet Script formats Sports, Weather 5. Documentary Definition Short Form Long Form Docudrama 6. Corporate Definition Internal Training Communication External Public relations Commercials 7. Educational Definition Primary Secondary Advanced Using the web 8. Games Types Branching Classifications 9.. Drama Basics of dramatic writing TV Soaps Features Motion Pictures Film Digital Radio Ratings 10. Animation (Not a genre) Basics Shorts Features Two-dimensional Three-dimensional 11. The Internet (Distribution) Techniques Sales Promotion News Flash 12. Now What Selling Scripts Marketing yourself Career Choices Finding an Agent Professional Organizations 13. Glossary 14. Index

Product Details

  • publication date: 03/04/2007
  • ISBN13: 9780240808529
  • Format: Paperback
  • Number Of Pages: 360
  • ID: 9780240808529
  • weight: 498
  • ISBN10: 0240808525

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close