An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction "as typified forms of typified circumstances", the rich dynamic aspects of genre knowledge can be disclosed. The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
1. Introduction (by Trosborg, Anna); 2. Genre, Terminology, and Corpus Studies; 3. Genre and Terminology (by Rogers, Margaret); 4. Intralingual, Interlingual and Intercultural Studies of Genres; 5. Singular Utterances: Realizing Local Activities through Typified forms in Typified Circumstances (by Bazerman, Charles); 6. Towards Classifying the Arguments in Research Genres (by Shaw, Philip); 7. "Geological Setting/Cadre Geologique" in English and French Petrology Articles: Muted Indications of Explored Places (by Dressen, Dacia F.); 8. Titles of English and German Research Papers in Medicine and Linguistics Theses and Research Articles (by Busch-Lauer, Ines-A.); 9. Genres and the Media; 10. That's not News: Persusive and Expository Genres in the Press (by Vestergaard, Torben); 11. The Inaugural Address (by Trosborg, Anna); 12. Genres in Conflict; 13. Genres in Conflict (by Bhatia, Vijay); 14. Conflicts in Professional Discourse: Language, Law and Real Estate (by Norlyk, Birgitte); 15. Genres and New Technology (changing and emerging genres); 16. Powerpoints: Technology, Lectures, and Changing Genres (by Myers, Greg); 17. Rhetorical Clustering and Perceptual Cohesion in Technical (Online) Documentation (by Johnsen, Lars); 18. Applied Genre Analysis; 19. The Role of Genre for Translation (by Schaffner, Christina); 20. Broadening the Perspective; 21. Analysing LSP Genres (Text Types): From Perpetuation to Optimization in Text (-type) Linguistics (by Gopferich, Susanne); 22. Index