Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, "political genres" reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today's forms of political communication.
1. Notes on contributors; 2. Analyzing genres in political communication: An introduction (by Cap, Piotr); 3. Part I. Theory-driven approaches; 4. Chapter 1. Genres in political discourse: The case of the 'inaugural speech' of Austrian chancellors (by Gruber, Helmut); 5. Chapter 2. Political interviews in context (by Fetzer, Anita); 6. Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate change (by Krzyzanowski, Michal); 7. Chapter 4. The television election night broadcast: A macro genre of political discourse (by Lauerbach, Gerda Eva); 8. Chapter 5. Analyzing meetings in political and business contexts: Different genres - similar strategies? (by Wodak, Ruth); 9. Chapter 6. Presenting politics: Persuasion and performance across genres of political communication (by Moir, James); 10. Part II. Data-driven approaches; 11. Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark's cooperation with Nazism (by Forchtner, Bernhard); 12. Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches (by Malkmus, Thorsten); 13. Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debates (by Boyd, Michael S.); 14. Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning (by Molek-Kozakowska, Katarzyna); 15. Chapter 11. Multimodal legitimation: Looking at and listening to Obama's ads (by Mackay, Rowan); 16. Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of 'proximization dynamics' in Polish and British political blogs (by Kopytowska, Monika); 17. Index