What is a noun style? A verb style? A hypotactic or a paratactic one? "Analyzing Prose" supplies detailed, carefully charted answers to these questions. It teaches a student of prose style how and where to begin, and explains the difference between words that tell how a prose style makes us feel but not much about the style itself. Value judgements constitute a fundamental part of any prose analysis, a necessary complement to descriptive analysis so the book also addresses such questions as: "What difference does it make? How do we connect style and behaviour?" We now inhabit an economy in which information constitutes the new capital. Prose remains our workaday method for communicating and preserving this new kind of central wealth. Understanding how it works is more vital than ever. And now we must understand electronic text as well as print, and the interface between them.
Richard Lanham is Professor Emeritus of English at UCLA, Los Angeles, USA
Preface to the Second Edition; Preface to the First Edition; Introduction; Chapter 1. Noun and Verb Styles; Chapter 2. Parataxis and Hypotaxis; Chapter 3. The Periodic Style and the Running Style; Chapter 4. Styles Seen; Chapter 5. Voiced and Unvoiced Styles; Chapter 6. Tacit Persuasion Patterns; Chapter 7. Two Lemon Squeezers; Chapter 8. High, Middle, and Low Styles; Chapter 9. Opaque Styles and Transparent Styles; Chapter 10. Value Judgments; Epilogue. What's Next for Text?; A Brief Glossary of Rhetorical Terms