Japanese animation is at the nexus of an international multimedia industry worth over $6.5 billion a year, linked to everything from manga to computer games, Pokemon and plushies. In this comprehensive guide, Jonathan Clements chronicles the production and reception history of the entire medium, from a handful of hobbyists in the 1910s to the Oscar-winning Spirited Away and beyond. Exploring the cultural and technological developments of the past century, Clements addresses issues of historiography within Japanese academic discourse and covers previously neglected topics such as wartime instructional animation and work-for-hire for American clients. Founded on the testimonies of industry professionals, and drawing on a myriad of Japanese-language documents, memoirs and books, Anime: A History illuminates the anime business from the inside - investigating its innovators, its unsung heroes and its controversies.
Jonathan Clements is a contributing editor to the third edition of the Encyclopedia of Science Fiction (2011), with special responsibility for Chinese and Japanese material. He is the author of Schoolgirl Milky Crisis: Adventures in the Anime and Manga Trade (2009), and co-author of the Anime Encyclopedia: A Guide to Japanese Animation Since 1917 (3rd edn, 2014).
Acknowledgments Introduction: What Do We Talk About When We Talk About Anime? 1. Kid Deko's New Picture Book: Early Cartoons in Japan 1912-21 2. The Film Factories: Animation Technique and Technology 1921-37 3. The Shadow Staff: Japanese Animation at War 1931-48 4. The Seeds of Anime: Japanese Animation Industries 1946-62 5. Dreams of Export: Toei Doga and MOM Production 1953-67 6. Warrior Business: Tezuka's Anime Revolution in Context 1961-67 7. The Brown Screen: Trended Change in Japanese Animation 1966-83 8. The Third Medium: The Transformation of Ownership and Access 1977-96 9. The Pokemon Shock: Anime Goes Global 1984-97, 1997-2006 10. The Digital Engine: New Technologies in Animation 1983-2012 Epilogue: The End of Anime's First Century Bibliography Index
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