This articulate and authoritative survey of both the popular and academic trends in anthropology demonstrates the broad relevance of anthropological knowledge and argues for a more inclusive conception of the discipline that engages the public imagination.
Demonstrates the evolving social contexts of British anthropological theory and practice from the mid-19th centuryHighlights the importance of popular anthropology in forming and sustaining the professional disciplineExplores the past and present cross-fertilization of anthropologists, scientists and prominent literary figuresAssesses the pioneering efforts online to advance the role of anthropology in public debates Appeals to a broader readership interested in cultural and intellectual history
Jeremy MacClancy is professor in social anthropology at Oxford Brookes University, UK, and director of the university s Anthropology Centre for Conservation, Environment and Development (ACCEnD). His research has included major studies of the cultural dimensions of nationalism in the Pacific islands of Vanuatu, and a prize-winning analysis of the politicized development of a Basque cuisine in northern Spain. Prof MacClancy is author and editor of books including Consuming Culture (1992), Popularizing Anthropology (1996), Exotic No More: Anthropology on the Front Lines (2002), and Expressing Identities in the Basque Arena (2007).
Acknowledgments x 1 Beating the Bounds of Discipline? Innovation at the Margins and Beyond 1 2 John Layard, Study of a Failure : An Innovative Integrated Approach from the Psychoanalyst 58 3 Geoffrey Gorer, Britain s Margaret Mead : Blending Anthropology and Travelogue 81 4 Robert Graves: Empowering Anthropological Modes of Explanation in Myth and Ritual 110 5 Mass Observation: A Radical, Popular Ethnography of the People, by the People, and for the People 135 6 The Literary Image of the Anthropologist 158 7 Parting Comments: Public Interest, Multiple Anthropologies 184 Bibliography 193 Index 228