Anybody's Business

Anybody's Business

By: Barbara Van Syckle (author), Brian Tietje (author)Paperback

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£91.99 With FREE Saver Delivery


Live life, learn business. These are the lessons that will change a students' life immediately and for a lifetime. You've seen it before, the first day of class students arrive already bored, expecting the same old routine. But you don't have to give into those blank stares any longer-Anybody's Business will help you create an experience that'll keep 'em coming back for more. Immediately useful, this text wastes no time getting vital business skills across to students by showing them the connections between business concepts and their everyday lives. The skills they learn can be put to use from the moment they leave the classroom and throughout their professional journey.

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1: Financial Intelligence 1. Profit: Open Books, Cash Flow, and Income 2. Build: Balance Sheet, Risk, Financing, and Diversification 3. Compete: Economics and Competition 4. Adapt: Monetary and Fiscal Policy, the Economic Cycle, and Economic Systems 5. Grow: Global 2: Leadership Vision 6. Lead: Vision, Integrity, Change, and Teams 7. Own: Entrepreneurship, Innovation, and Forms of Ownership 8. Act: Ethics and Corporate Social Responsibility 3: Management Perspective 9. Plan: Roles, Mission, Strategy, and Plans 10. Organize: Organizational Structure, Culture, and Employee Recruitment, Selection, and Hiring 11. Direct, Control, Evaluate Decision Making, Delegating, and Appraising 4: Marketing Savvy 12. Discover: The Marketing Mix, Market Research, and Target Marketing 13. Create: Product Innovation, Branding, Pricing, and Value 14. Communicate: Promotions and Marketing Communications 5: Tech Insight These Chapters Available at 15. Decide: The IT Organization, Data-Driven Decisions, and IT Risks 16. Improve: Operations, Quality, and Distribution 6: Beyond Business These Chapters Available at 17. Connect: Business Presentations, E-mail, and Memos 18. Enforce: Business Law 19. Advance: Careers, Networking, and Interviewing 20. Invest: Your Money, Your Future

Product Details

  • publication date: 24/09/2009
  • ISBN13: 9780136086345
  • Format: Paperback
  • Number Of Pages: 408
  • ID: 9780136086345
  • weight: 830
  • ISBN10: 0136086349

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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