The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.
Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.
An Apple in every home The origins of Apple Building the Apple brand Fallout at the top Steve returns to Apple Riding the Internet wave Apple explores music The invention of the iPhone There's an app for that! Apple takes on publishing What makes Apple products so 'must-have'? What does the future hold for Apple? Design your own app for the App Store! Do you have what it takes to work at Apple? SWOT analysis Glossary Further information
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- ID: 9780750270908
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