Applied Crisis Communication and Crisis Management: Cases and Exercises

Applied Crisis Communication and Crisis Management: Cases and Exercises

By: Timothy Coombs (author)Paperback

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This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, W Timothy Coombs introduces key theories and principles in crisis communication, which students can apply through analysis of 16 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls, to lawsuits, to environmental disasters. The appendix includes sample crisis management plans, sample crisis response strategy templates and sample message maps to support an organization's message.

About Author

W. Timothy Coombs (PhD, Public Affairs and Issues Management, Purdue University) is a professor in the Nicholson School of Communication at the University of Central Florida. His books include Applied Crisis Communication and Crisis Management: Cases and Exercises, Code Red in the Boardroom,and, with Sherry Holladay, Managing Corporate Social Responsibility, PR Strategy and Application, and The Handbook of Crisis Communication. His crisis communication research was awarded the 2002 Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America. Dr. Coombs has published more than 40 research articles, most focusing on crisis communication, as well as more than 30 book chapters on the subject. He has worked with consulting firms in the U.S. and Europe on ways to improve crisis communication efforts for their clients, and has been invited by governments and businesses around the world to present his ideas and insights into crisis communication.


1. A Short Introduction to the Case Study Method 2. Crisis Capsules 3. Pampers and Dry Max Chemical Burn Rumor 4. Hershey, Cocoa, and Child Slavery/Labor Abuse 5. Cadbury Salmonella Recall 6. Peanut Butter Paste Recall of 2009 7. Tetra Pak, Nestle and ITX 8. Nestle and Greenpeace Disagree over Palm Oil Sourcing 9. Carrefour, China, and the Olympic Torch Relay 10. Sparboe Farms and McDonald's Part Company over Animal Cruelty 11. BP Texas City Explosion 12. Sigg and BPA 13. West Pharmaceutical Services' Dust Explosion 14. Jensen Farm, Listeria, and Cantaloupe 15. Chick-fil-A and the Dangers of Social Issues 16. The Bhopal Tragedy 17. Odwalla and E. Coli 18. ValuJet Flight 592 and the End of a Brand 19. Greenpeace Pressures H&M to Detox the Garment Industry

Product Details

  • ISBN13: 9781452217802
  • Format: Paperback
  • Number Of Pages: 256
  • ID: 9781452217802
  • ISBN10: 1452217807

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