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Appropriate for undergraduate courses in Applied Social Psychology. Some background in social psychology required. Designed for students with a wide range of interests and skills, this practical, contemporary text takes the methods and theories of social psychology into the real-life settings of today's society, including health, law, the environment, business and the media. Drawing from the academic and practical experience of applied social psychologists who are experts in their fields, it conveys the excitement and potential of social psychology in our society by showing students firsthand how a social psychologist conducts a survey for a client, evaluates a social program, improves the communication skills of medical students, consults for the courts, designs a marketing campaign and a program to reduce pollution, and resolves conflicts in an organization.
(NOTE: Each chapter concludes with Summary and Suggested Readings.) Preface. 1. Applied Social Psychology: An Introduction, Stanley W. Sadava. Historical Background. Action Research. Post Lewin Action and Reaction. Applying Social Psychology. Practical Theory. Applied Social Psychology Today. 2. Research Methods in Applied Social Psychology: Donald R. McCreary. Identifying Research Goals. Defining Variables. Selecting a Research Method. Experimental Designs. Correlational Designs. Quasi-experimental Designs. Qualitative Methods. Avoiding Mono-method Bias. Ethical Considerations. Practical Considerations. Data Analysis. Descriptive Statistics. Inferential Statistics. Research Limitations. Practical Significance. Generalizability. 3. The Contribution of Surveys to Applied Social Psychology: Michael King. Characteristics of a Survey. A Brief History of the Survey Method. What Makes a Good Survey? Survey Mode. Wording, Format, and Context. Question Wording. Question Format. Question Context. Sample Selection Procedures. Survey Implementation. Estimating Survey Accuracy. Ethical Issues in the Use of Surveys. Conclusions and Implications. 4. Program Evaluation: S. Mark Pancer. Programs and Program Evaluation. Purposes of Evaluation. Approaches to Evaluation. The Stakeholder Approach. Utilization-focused Evaluation. Quantitative vs. Qualitative Approaches. Formative and Summative Evaluation. The Developmental Stage Approach to Evaluation. Assessing the Need for Programs. Indicator Approaches. Survey Approaches. Community Impressions Approaches. Assessing a Program's Evaluability. Program Goals. Program Activities. Program Logic or Theory. Assessing a Program's Processes and Services. Management Information Systems. Process Evaluation and Quality Assurance. Assessing Program Outcomes. The Quantitative Approach. Qualitative Approaches. Quantitative or Qualitative? Assessing Program Costs in Relation to Program. Outcomes. Cost-benefit Analysis. Cost-effectiveness Analysis. 5. Social Psychology of Health Care: Stanley W. Sadava. Etiology and Recovery. Life Expectancy, Health and Gender. Stress and Social Support. The Sick Role. Life-threatening Illness. Personal Control and Health Care. Reality and Beliefs in Control. Technology and Control. Communication and Adherence to Medical. Recommendations. Physician-patient Interaction. Compliance with Medical Regimens. Changing Medical Practice. The Physician-patient Interaction. Models of Physician-patient Interaction. Financial Incentives. 6. Social Psychology and Aging: Michael Ziegler. Applying Social Psychology to Gerontology. Natural Experiments. The Issues of Bias are Issues of Aging. Ageism in Psychology. How Serious is Ageism? The Impact of Negative Stereotypes on Memory. Discrimination. Overall Attitudes Toward the Elderly. Gender Issues are Also Issues of Aging. Issues of Health Psychology are Issues of Aging. Vulnerability and Control. Stress. Issues of Environmental Psychology are Issues of Aging. The Methodological Issues of Developmental Psychology are the Methodological Issues of Aging. Conclusions and Implications. 7. Social Psychology and Mental Health: James Alcock. Definition of Mental Illness. Mental Health Problems and Cross- cultural Factors. Psychosocial Stress and Mental Health. Psychotherapy as a Social Psychological Event. Interpersonal Influence Model. Social Exchange Theory. Social Psychological Factors Relevant to an Understanding of Psychological Problems. Social Perception and Social Cognition. Attribution Theory. Communication. Conflict and Conflict Resolution. Application of Social Psychological Knowledge to Specific Clinical Problems. Low Self-esteem. Depression. Panic Attacks. Shyness. Loneliness. Hostility and Aggression. Chronic Pain and Disability. Relationship Problems. 8. Social Psychology and the Forensic Interview: Stephen Moston. Defining Suggestibility. The Testimony of Children. Issues of Validity in Eyewitness Research. False Memories. False Confessions. The Process of Suggestion. The Credibility of the Interviewer. Expectations and Self-fulfilling Prophecies. Social Isolation. Interviewing Techniques. 9. Social Psychology in the Courtroom: Jeffrey E. Pfeifer. The Integration of Law and Psychology. Change of Venue. Future Research. Jury Size. Empirical Evidence Cited in Williams. Empirical Evidence Cited in Colgrave. Cases Since Williams and Colgrave. Future Research. Jury Composition and Selection. The Venire. Voir Dire and the Role of Scientific Jury Selection. Future Research. Extra-evidential Factors and Juror Bias. Defendant and Victim Race. Socioeconomic Status. Future Research. Expert Evidence. The Appropriateness of Expert Testimony. The Role of Expert Witnesses. Future Research. Jury Instructions. Jury Nullification. Instruction Comprehension. Timing of Instructions. Future Research. 10. Consumer Behavior: Nancy D. Rhodes. The Emphasis on Persuasion. The Message Processing Approach. The Role of Attention. The Role of Comprehension. The Elaboration Likelihood Model. Source Effects. Recipient Characteristics. Do Attitudes Predict Behavior? Levels of Specificity. The Theory of Reasoned Action. Habits. Impulse Purchases. Social Influences on Consumer Behavior. Methodological Concerns. Research in Academic Settings. Research in Applied Settings. Consumer Research and Social Policy. Fairness in Advertising. Protection of Children. 11. Media Influences: Donald R. McCreary. Introduction. Displacement Theory. Correlational Studies. Quasi-experimental Studies. Content Effects. Social Learning Theory and Priming: The Case of Violence. Cultivation Hypothesis: The Case of Gender Stereotypes. Future Directions for Media Influence Research. 12. Environmental Social Psychology: William O. Dwyer, Bryan E. Porter, Frank C. Leeming, and Diana P. Oliver. The New Environmental Psychology. What Applied Social Psychology Brings to Saving the Environment. Overview of the Behavioral Approach to Environmental Problems. Stage 1: Diagnosis of Environmental Problems. Stage 2: Development of Causal Hypotheses. Stage 3: Development of Intervention Strategies. Stages 4 and 5: Implementation and Evaluation of Interventions. Using the Behavioral Approach to Address Environmental Problems. Taxonomy of Behavior-change Strategies. Relative Effectiveness of Techniques. Research Trends in Environmental Behavioral Interventions. Beating the Social Traps. Potential Combination of Behavioral Interventions and "Behavioral Marketing". Psychologists' Future in Protecting Environmental Quality. 13. Conflict and Conflict Management: Loraleigh Keashly. Some Propositions About Conflict. What is Conflict? The Interactive Nature of Conflict. The Social Context of Conflict: Group And Intergroup Influences. Conflict Management. Interpersonal Skills Training. Third Party Intervention. Methodological Concerns. Implications for Future Research and Policy. Research. Policy. 14. Organizational Leadership: Roya Ayman. Leadership and the Psychological Disciplines. Approaches to the Study of Leadership. The Trait Approach. The Behavioral Approaches. The Contingency Approaches. Social Cognitive Approach to Leadership. Diversity and Leadership. Power and Leadership. 15. Applied Gender Issues: Karen Korabik. What is Gender? Separate Gender Roles. Stereotypes and Schemas. Prejudice and Discrimination. Attributions. Perceptual Biases. Double Standards. Consequences of Gender Bias. Culture and Identity. Salience and Social Isolation. Methodological Concerns. 16. Applied Social Psychology Today and Tomorrow: Stuart Oskamp. A Look Back and Ahead. Graduate Training. Use of Social Research in Public Policy. Important Domains of Applied Activities. International Affairs. Environmental Issues. Mass Media of Communication. Legal Issues. Educational Issues. Family Relationships. Health Psychology. Organizational Behavior. Consumer Psychology. References. Author Index. Subject Index.
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