Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions

Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions

By: Terry Grapentine (author)Paperback

1 - 2 weeks availability

Description

Marketing decisions often misfire when driven more by beliefs than knowledge. This book guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology - the study of how knowledge is created - within the philosophy of science.

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About Author

Terry Grapentine Ames, IA; Professor; Iowa State University.

Product Details

  • publication date: 01/11/2012
  • ISBN13: 9781606493670
  • Format: Paperback
  • Number Of Pages: 220
  • ID: 9781606493670
  • weight: 374
  • ISBN10: 1606493671

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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