Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions
By: Terry Grapentine (author)Paperback
1 - 2 weeks availability
Marketing decisions often misfire when driven more by beliefs than knowledge. This book guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology - the study of how knowledge is created - within the philosophy of science.
Terry Grapentine Ames, IA; Professor; Iowa State University.
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- ID: 9781606493670
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