Approaches to Quantitative Research: A Guide for Dissertation Students
By: Helen Chen (editor)Paperback
1 - 2 weeks availability
Due to a lack of formal research training and experience, students can find completing research projects a daunting task. This, coupled with a fear of statistics, can culminate in quite an overwhelming experience for many students. Therefore, APPROACHES TO QUANTITATIVE RESEARCH takes a practical approach to quantitative research techniques by providing step-by-step guides to their application and interpretation. By using easy-to-understand language, while at the same time not losing the statistical underpinnings, as well as downloadable datasets, this book demonstrates how to use the appropriate quantitative methods to answer different types of research questions, and how to analyse data by using SPSS. APPROACHES TO QUANTITATIVE RESEARCH is a companion volume to APPROACHES TO QUALITATIVE RESEARCH, edited by Hogan, Dolan & Donnelly. ISBN 9781904887317, priced A25.00 / GBP19.95stg.
Helen Chen, BA, MBA, PhD, lectures at the Dublin Institute of Technology (Ireland) in international marketing and marketing modules. Her research interests include consumer behaviour, international marketing and foreign market entry modes.
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- ID: 9781781190586
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