This title has been written for the latest AQA GCSE Business Studies specification. It covers Unit 1: Setting up a Business and Unit 2: Growing as a Business and provides detailed advice on how to approach the controlled assessment in Unit 3. - Engages students with business insights and topical information about specific businesses - Provokes further thought and reflection with open-ended questions related to stimulus photos - Tests students knowledge with assessment questions included at the end of each section - Further motivates and challenges students of higher ability with 'extension exercises' - Ensures students understanding of all topics with clear and concise definitions of all key terms A Teacher Guide containing detailed answers to all the questions in the book is available for separate purchase. (ISBN 978-1-84489-325-6). Glossaries also available online at Vocab Express, an interactive learning application. Visit www.vocabexpress.co.uk/hodder for more information.
Malcolm Surridge is Head of Business Studies and Economics at Saint Felix School, Chief Examiner for GCE Business Studies and an established author. Andrew Gillespie is joint editor of Business Review magazine.
Unit 1 Setting up a Business Chapter 1 Starting a business Starting a business enterprise Setting business objectives Business planning Choosing the appropriate legal structure for the business Choosing the location of the business Chapter 2 Marketing Conducting market research with limited budgets Using the marketing mix Chapter 3 Finance Finance and support for a small business Financial terms and simple calculations Using cash flow Chapter 4 People in businesses Recruiting Motivating staff Protecting staff through understanding legislation Chapter 5 Operations management Production methods for manufacturing and providing a service Customer service Unit 2 Growing as a Business Chapter 6 The business organisation Expanding a business Choosing the right legal structure for the business Changing business aims and objectives Choosing the best location Chapter 7 Marketing The marketing mix: product Using the marketing mix: price Using the marketing mix: promotion Using the marketing mix: place Chapter 8 Finance Finance for large businesses Profit and loss accounts and balance sheets Chapter 9 People in businesses Reorganising organisational charts and management hierarchies Recruitment and retention of staff Chapter 10 Operations management Production methods for growing businesses Recognising challenges of growth Maintaining quality assurance in growing businesses Unit 3 Investigating Businesses
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- ID: 9781844894147
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