This book employs an ethnographic approach to understand the evolution of jua kali (Swahili for 'hot sun') art forms, especially in response to the international tourism industry. The importance of ethnicity to Lamu's jua kali artists and the ways that ethnic identity is expressed visually in their artwork offers a unique approach to analyzing processes of cultural commoditization. Kenya's low GDP and high unemployment rates have led to widespread development of an informal economy known colloquially as jua kali (Swahili for 'hot sun'). Tourism is the primary non-extractive industry on the Kenyan island of Lamu and the presence of a touristic crafts market has nurtured a vibrant creative environment. One group of artists in Lamu - the Culture Boyz, as they call themselves - provides a case study of non-Western artists who primarily sell their work to Western tourists. Although tourist art was once disparaged within the discipline of art history, the Western consumption of non-Western art and analyses of the way culture is commoditized in touristic settings have become significant topics in the last few decades.