Assembling Export Markets explores the new frontier regions of the global fresh produce market that has emerged in Ghana over the past decade. * Represents a major and empirically rich contribution to the emerging field of the social studies of economization and marketization * Offers one of the first ethnographic accounts on the making of global commodity chains from below * Denaturalizes global markets by unpacking their local engagement, materially entangled construction, need for maintenance, and fragile character * Offers a trans-disciplinary engagement with the construction and extension of market relations in two frontier regions of global capitalism * Critically examines the opportunities and risks for firms and farms in Ghana entering global fresh produce markets
Stefan Ouma is Assistant Professor in the Department of Human Geography at the Goethe University of Frankfurt. Being an economic geographer by training, he has worked extensively on global commodity chains, agrifood standards, smallholder agriculture, and contract farming in East and West Africa.
Series Editors Preface viii Preface ix Technical Remarks xi List of Figures xii List of Tables xiii Abbreviations xiv 1 Introduction: Struggling with World Market Integration 1 Rethinking Global Connections 6 Grounding Commodity Chains: Geographies of Marketization 9 Matters of Concern 14 The Practical Means of Marketization 15 Marketization as Proliferation 16 Of Frontier Regions and Borderlands 16 How This Book Unfolds 17 2 Querying Marketization 21 Studying Markets as Practical Accomplishments 23 Markets as Sociotechnical Agencements 25 Problems of Market ]Making 29 Exchanging Goods the Right Way 31 Qualified Objectifications 32 Detachment/Calculation 35 Singularizations 36 Knowing and Doing Markets 37 From Market Knowledge to Knowing Markets 38 Power in/through Markets 39 Formatting Market Encounters 42 The Order(ing) of Markets 44 Conclusion 49 3 Remaking the Economy : Taking Ghanaian Horticulture to Global Markets 53 Models of Organizing the Economy : From Macro to Micro 56 A Tale of Two Frontiers 59 Markets for Development: Organic Mangoes in Northern Ghana 60 Fresh from Farm: JIT Pineapple Markets 66 Sites of Attention 71 Conclusion 74 4 Critical Ethnographies of Marketization 77 Researching Markets in the Making 79 Outside/Inside the Market 81 Reconstructing Market Practices 85 Technicalities? 86 Knowledge Production: Heuristics and Limitations 88 After the Field : Veni, Vidi, Vici? 90 Conclusion 92 5 The Birth of Global Agrifood Market Connections 94 Nothing Was Packaged for (High ]value) Export 97 Market Enrollment, Not Integration 98 The Messy Economics of Outgrowing 107 Market ]making as Boundary Work 108 Outflanking Nature? 113 The Terms of World Market Enrollment 115 Good(s) Connect(ions) 119 Having the Right Product 121 Performing the Audit Economy 122 Relational Properties of Competition 123 Ongoing Struggles for Retail Worth 124 The Orderings of JIT 125 Conclusion 126 6 Enacting Global Connections: The Making of World Market Agencies 131 Qualculating the Mango Tree 133 Indeterminate Framings of Worth 133 Struggling for the Agricola Oeconomicus 137 Responsibilizing/Autonomizing Farmers 140 Standardizing Market STAs 141 Standards and the Stubborn Social 147 Value/Power 149 Conclusion 151 7 Markets, Materiality, and (Anti ])Political Encounters 153 The Hidden Conditions of Global Markets 155 Powerful Valorimeters 157 Pricing, Returns, and Visible hands 159 Power Relations as Relations of Accounting 162 Accounting: Frontstage 165 Accounting: Backstage 166 Conclusion 171 8 Market Crises: When Things Fall Apart, or Won t Come Together 174 A Model in Crisis 177 MD2 Takes Over the Market, or How Goods Become Delegitimated 178 Trading Down in Times of Crisis 183 Currency and Capital Volatilities 183 When the Supply Base Disenrolls 184 Reassembling the Market Social? 187 Recalcitrant Nature and the Crisis of the Developmental Market 189 (Mis ])calculating Nature and other Surprises: Mango Trees as Precarious Commodities 191 Crisis Accounts 193 Regrouping 196 The Corporate Calculus of the Crisis 197 Fixing Yields: Contested Pathways of Qualification 198 Conclusion 201 9 Conclusion 205 Beyond Inclusion 209 Market Modernity, Alternatives, Critique 212 Beyond Agrifood: Profanizing Marketization 213 References 215 Index 232