Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.
Preface About the Author PART I. BASIC ISSUES Chapter 1. Introducing Focus Groups Basic Issues Advanced Topics Chapter 2. Uses for Focus Groups Basic Issues Advanced Topics Chapter 3. The Importance of Interaction Basic Issues Advanced Topics PART II. DESIGNING FOCUS GROUPS Chapter 4. Research Design for Focus Groups Basic Issues Advanced Topics Chapter 5. Group Composition, Group Size, and Number of Groups Basic Issues Advanced Topics Chapter 6. Asking Questions in Focus Groups Basic Issues Advanced Topics Chapter 7. Moderating the Discussion Basic Issues Advanced Topics Chapter 8. Analyzing Focus Groups Basic Issues Advanced Topics PART III. ADVANCED TOPICS AND CONCLUSIONS Chapter 9. Working Cross-Culturally Basic Issues Chapter 10. Specialized Age Groups Basic Issues Chapter 11. Online Focus Groups Basic Issues Chapter 12. Conclusions: Future Directions for Focus Groups Basic Issues APPENDICES Appendix 1 Statement of Informed Consent Appendix 2 Generic Focus Group Introduction Appendix 3 Three Examples of Interview Guides Appendix 4 Experiences as Graduate Students Glossary References Index