Grids 2nd Edition, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and ordering of the age and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations.Through detailed investigation of the principles behind grid design, this book informs and advances your understanding of this key design component, allowing you to devise grids with ease and precision for any situation.
Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.
Introduction. Chapter 1 The need for grids: Organizing information How we read a page How we view a screen Form and function Industry view - Lavernia and Cienfuegos Diseno Design activity - The grid and identity Chapter 2 Grid basics: Anatomy of a page Measurements; Shapes on a page Proportion Hierarchy Drawing a grid The rule of thirds The rule of odds Industry view - Z3/Studio Design activity - Looking at space Chapter 3 Grid types: Symmetrical Asymmetrical Modules Combinations The horizontal The vertical Broadside Diagonal and angular grids Industry view - Gabor Palotai Design Design activity - Listen to the pigeons Chapter 4 Grid elements: Type The baseline Images Horizontal and vertical alignment Columns Type and column widths Folios Industry view - Grade Design Design activity - Typographic style Chapter 5 Grid usage: Visible grids Scale The perimeter Axis Juxtaposition White space Environmental grids Caption-oriented grids Quantitative information grids The grid as expression The grid as identity Industry view - Bedow Design activity - Looking a grids Chapter 6 Online grids: The online grid Formality versus informality Web basics - fixed or flexible Translating the grid to the screen Orientation Industry view - Morse Studio Design activity - Translation on to the screen