Believing Cassandra: How to be an Optimist in a Pessimist's World

Believing Cassandra: How to be an Optimist in a Pessimist's World

By: Alan AtKisson (author)Hardback

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A bestseller on within months of its first release, Alan AtKisson's debut book quickly became a modern classic of sustainability literature. Global companies, grassroots groups, university courses, government agencies, and even the US Army ordered it by the box. Now fully revised and updated, Believing Cassandra: How to be an Optimist in a Pessimist's World is even more relevant, fresh, and motivating than when it first appeared in 1999. In a style that's refreshingly candid and vivid, with unforgettable personal anecdotes, AtKisson provides us with a bridge over the sea of despair, and shows us how to catch the wave to an enticing, sustainable future. He empowers the reader to join the pioneers who created the ideas, techniques and practices of sustainable living - the people who prove Cassandra's warnings wrong, by believing in them, and taking strategic action.

About Author

Alan AtKisson is President and CEO of The AtKisson Group, an international sustainability consultancy to business and government (see Known around the world for his inspiring keynotes and workshops, he is also the author of The ISIS Agreement (Earthscan 2008) and co-author of The Natural Advantage of Nations (Earthscan, 2006).


Foreword by Paul Hawken. Preface to the Second Edition. A Note on Usage. Prologue. Part I CASSANDRA'S DILEMMA 1. When Worlds Collapse 2. A Brief History of Cassandra's Dilemma 3. In the Gallery of Global Trends 4. It's the System 5. Cassandra's Laughter, Cassandra's Tears 6. Armageddon, Utopia, or Both? Part II REINVENTING THE WORLD 7. The Future in a Word 8. The Proof of the Possible 9. The Innovation Diffusion Game 10. Accelerate to Survive Coda. Notes. Sources. Index

Product Details

  • ISBN13: 9781849711715
  • Format: Hardback
  • Number Of Pages: 240
  • ID: 9781849711715
  • weight: 499
  • ISBN10: 1849711712

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