Benchmarking in Tourism and Hospitality Industries: The Selection of Benchmarking Partners
By
Karl Woeber (Author)
Hardback
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Description
This comprehensive and unique work offers a methodological framework for answering key benchmarking questions, with world-wide coverage and usage. Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.
More Details
- Contributor: Karl Woeber
- Imprint: CABI Publishing
- ISBN13: 9780851995533
- Number of Pages: 288
- Packaged Dimensions: 156x234mm
- Format: Hardback
- Publisher: CABI Publishing
- Release Date: 2002-08-12
- Binding: Hardback
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